Program Business and Product Development

Program Business and Product Development Services


We create market opportunities for our clients by assisting them in the development of new products and pricing for the launching of new insurance programs.

The development of policy forms and endorsements, as well as rate and rule exception pages can become challenging, but Martin & Company’s Product Development team is very experienced and can assist with your immediate or forecasted projects. We provide assistance with bureau-based insurance products as well as independent/proprietary target market programs. We will prepare and assemble all state specific rate filngs and form filings to bring your product to market.
Ask the Experts Q: We are gearing up for a new program launch and need assistance getting our product to market. Does your company provide such a service?

A: You've landed on the right page!  For years Martin & Company has been assisting with the launch of new programs and enhancements to existing programs. We can help with the development of your rate and rule manual and the drafting of policy forms. We essentially can take your product from initial development to state approvals.
Paul P. Martin President and Director of Operations   Email Paul
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Competitive Analysis

A Competitive Analysis is often needed to determine your position in the market.

Whether you need a competitive analysis on rates, rules, policy forms or endorsements, Martin & Company can assist at many levels.  We can prepare an analysis on an existing book of business or new program. In addition, we can provide an analysis in response to a DOI request or state interrogatories.

We pull all necessary rate, rule and form filings that are needed for the analysis from FilingsDirect.com, which is the best online rate and form repository in the industry. This is a very reliable site, because It is very important to make certain the most up-to-date rate, rule and form filings are used in your analysis.

Program Initiatives

The launch of a new program is critical. You need to achieve the right rate level and have compliant coverage forms that meet state requirements.

We spend the necessary time up front to evaluate your new program initiative. We work closely with your team to build a countrywide or a state specific manual, as well as all the corresponding forms. Our Product Team also works in conjunction with our in-house Counsel to address the regulatory nuances of each state.

New program initiatives can often be delayed internally due to other demands and resource constraints that a company may have. These delays can be very costly for a new program launch, rollover book or transition plan.

Give us a call today to discuss your new program initiatives.

Rate and Rule Pages

Rate and rule pages need to be in order for proper rating and systems implementation.

Martin & Company can help draft bureau-based and/or independent program rate and rule exception pages. We can also review company exception pages to be sure they align with the proper bureau loss costs and rules. In addition, we can assist with developing deviations, rating plans, discounts/surcharges, tier placement criteria and much more.

We also provide ongoing maintenance in order to ensure values are kept current and in compliance with today’s standards.

Policy Forms and Endorsements

When was the last time your forms were reviewed for compliance?

Just like the rate and rule pages, your policy forms and endorsements are critical.

If you have adopted bureau changes, we can review your independent forms and endorsements to confirm they map with bureau forms.

Martin & Company can also assist with the creation of new and modernized forms that are competitive in the marketplace.

We can help keep your programs relevant to today’s standards and eliminate gaps in coverage.

Speed to Market

Speed to Market is all about market opportunity.

We assist many carriers with their speed to market initiatives who struggle to get new products launched into the marketplace. Today’s business moves fast and you need to be innovative and flexible. Our outsourcing model is very effective and can help you get to market faster.

Additionally, the program business model keeps driving new products to market faster than before and we don’t see that changing in the new future… so get on board and give us a call. Long lead times are a thing of the past and carriers can’t afford to let other aggressive companies beat them to the market.
Customer Testimonials
“Well done, thanks very much for the hard work. We absolutely could not have done it without you.”— New York, NY